Matchington Mansion's recent category ranking (iPhone, all categories)īut sometimes, fortune does favor the bold after less than 2 years they did it. Newcomer Hidden Hotel (WhaleApp, Feb 2019) even uses a different core-game (Hidden Object instead of match-3) but the meta-game is the same in all mentioned titles. Matchington Mansion isn't the only game trying to take a bite out of Playrix' apple Family Zoo (Plarium, Aug 2017), Home Design Makeover (Storm8, Feb 2018) and My Home - Design Dreams (Zentertain, Aug 2018) have been making attempts, but have all reached nothing but tiny fractions of what Firecraft Studios has accomplished. Launching only a month after its "inspiration" (which was an instant hit) Matchington Mansion has steadily but slowly been growing. It's hard to not call the sheer impertinence in which Firecraft studios seems to have taken on Playrix and their Homescapes title at least impressive. on the Cayman Islands, exempt from a LinkedIn or Glassdoor page and only 2 publicly open former employees. A company with zero previously released games, an Ltd. Matchington Mansion was created by Firecraft Studios. Read on for my take on their marketing strategy and Game Design. Playrix, a trendsetting company with 15 years of experience making puzzle games has been subjected to countless attempts to having their games cloned before, but I'd argue none of these were as blatant and on-point as the case of Matchington Mansion. Imagine a friend came up to you and said: "You know what would we should do? Let's find one of the most succesful and profitable mobile game companies in the world, clone their flagship title and compete with them and their towering marketing budgets in the highly competitive Casual Free-to-Play market! We didn't make games before, so what could possibly go wrong!?" What would you say?įrom the outside, this is exactly how it sounds Matchington Mansion came into this world.
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